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1938

1960

1973

1981
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Shave Mug
Soap Refills $16
The Old Spice mugs came pre-filled with soap which did not last
forever, so refills could be purchased (product id 370R - "R"
for refill; the mug was product id 370). Shaving mug refills
went off the market in 1991.
As with other products, this one, too, got smaller over time:
1938 to mid 1940s - 5.5 oz.
mid 1940s to 1959 - 5 oz.
1960 to 1964 - 4 oz.
1965 to 1975 - 3.75 oz.
1976 to 1991 - 3 oz.
Originally the package was a large red cardboard cylinder with a
lid. Inside was a cylinder of soap that fit in the mug.
In 1960 the package changed to a square box with the a ship silhouette
(white sails, black hull). Note that in 1973 the row of stars around
the top edge were dropped. By the 1970s, the soap was a 3 oz. disk
about 3/4 inch thick.
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Brushless 1940s

Lather 1940s

1956

1961

1970 1973
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Brushless
Shave Cream $15
Lather Shave Cream
In the early 1940s Shulton introduced two tube-based products: Lather
Shaving Cream in a red tube (product id 382) and Brushless Shaving Cream
in a blue tube (product id 383). Each tube contained 4.5
oz.
In 1962 the product id changed to 3820 and 3830.
Note the subtle distinctions that distinguish these very similar
products: "Old Spice" is red ot blue in 1961 and the boxes are
either solid red or red and white.
These products were sold separately in individual boxes and were
included in many gift sets. Sales ceased around 1975.
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1940s

1955

England Version
|
Shave
Stick $3
Shave sticks were introduced in the early 1940s and sold in the US
until 1956 (product id 389). It was a softened
soap stick that could be rubbed over the wet face to produce a lather.
Its packaging originally was atypically plain. It came in a white
plastic tube with almost no markings. Black and white image at left
is from a 1950 Old Spice sales catalog. By 1955 the stick was placed
in the more traditional box.
The bottom image is of a shave stick sold
from England maybe 1960s to 1970s.
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|
Shave
Bowl $24
The Old Spice Shave Bowl was made and sold in England. It is a plastic container holding
shaving soap and would be used like a shaving mug.
Product No.3709 MADE IN ENGLAND
The Bowl shown at top dates to the 1970s. The two images below
date between 1980 and 1985 (blue logo band and four digit product code).. |

1953 1958

1961

1973

1975

1981
|
Smooth
Shave
Super Smooth Shave
Moisturizing Shave Cream
The pressurized shave cream can was first introduced in 1953 (product
id 369) in a 6 oz can touting a unique locking cap to avoid
spills when traveling. From 1955 to 1962 the volume was 6.25 oz.
In 1958 the can graphics and top changed. At this time the first
mentholated shave cream hit the market (product id 369P).
In 1961, the product name changed to Super Smooth Shave and the
graphics changed accordingly.
In 1962 the product ids changed: Regular became 3690 and Mentholated
became 3680.
In 1965 an 11 oz. economy size for each flavor was introduced:
Regular product id 3691 and Mentholated product id 3681.
In 1973 the can style changed completely, and in 1975 the product name
was again changed to "Moisturizing Shave Cream."
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|
Canada
Shave Cream
Here is a more recent example of a Shave Cream can made for the
Canadian market
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1966 1973

1974 1978
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Lime
Shave Cream Can $10
Lime scented shave cream in an aerosol can was
first introduced in 1966 as Lime Homogenized Shave Cream (product id
3590). It came in an 11 oz can.
In 1973 the name changed to Lime Shave Cream and
sported the new can design.
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1967 1973

Sample Size
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Burley Shave Cream
Burley Shave Cream
was sold in an 11 oz. can from 1967 until 1975 (product id 3155).
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 |
Man-Power
Shave Cream
Under the "Man-Power" logo, Shulton produced three flavors
of shave cream from 1966 to 1970, all in 11 oz. cans.
Lime: Product Id 3864
Regular: Product Id 3866
Mentholated Product 3867
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Herbal
Shave Cream
Herbal Shave Cream was sold sold from 1976 to 1981 (product id
3483).
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 |
Musk
Sensual Shave Cream
Musk for Men Sensual Shave Cream was sold from 1976 to 1981 (product
id 3459). |