| Pro-Electric
Shave Lotion $13
Pro-Electric Before Shave
Lotion
In
1960, Pro-Electric Shave Lotion was introduced and sold in a 2
ounce bottle (product id 361) and a 4 oz. bottle (product id 362).
By 1962 the product name changed to Pro-Electric Before Shave Lotion,
perhaps out of consumer confusion about how to use the product. Not
an after shave, this product was to be applied to the beard before using
your electric shaver.
Also starting in 1962, the 2 oz. bottle was sold as product id
3610, and a 3.75 oz. bottle sold as product id 3611. From 1973 to 1975,
the larger size was reduced to 3.75 oz.
These pictures show the progression of package graphics and
information. Note that in 1962 "BEFORE" was added to the
bottle.
In 1970 the volume began appearing on the bottle and in 1973 the man's
hairstyle on the box was "updated!"
At the bottom is a product for the Canadian market.
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