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Shulton History
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Old Spice for Women

 

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This page leads you to some miscellaneous information about Old Spice stuff.  Below are some frequently asked questions.  Follow the navigation buttons to the left for more interesting stuff!


 

Where does the name Shulton come from?

Where can I get information on Early American Old Spice for Women products?

What is the classical tune that is played on the Old Spice commercial with the surfer?

What other fragrances for men did Shulton make?

Where can I get Blue Stratos?

Who wrote the Old Spice Jingle?

When did Old Spice go overseas?

How do I tell the age of my Old Spice item?

How many different ships were used by Old Spice?

Who made the glass mugs?

Why are there little ribs on the sides near the bottom of the inside of some mugs?

What do the numbers mean on the bottom of the glass mugs?

Where can I buy new soap for my mug?


Where does the name Shulton come from?

I have two documented sources for this that are not quite identical, but are very consistent.  The September 1953 issue of Modern Packaging Magazine states: "The Shulton business is a family affair, the name actually being a contraction of the founder's name "Schultz" and "son."
 
In an interview with George Schultz, son of founder William Lightfoot Schultz, he states, "...So back in the early years about 1934 we needed a better name than William Schultz or W. L. Schultz.  So we sat around at home one night and picked something that was reminiscent of the name similar and yet was short and seemed sort of modern and that's how we just claimed the name Shulton.".

What is the classical tune that is played on the Old Spice "surfing" commercial ?

It is Carmina Burana by Carl Orff.

Where can I buy Blue Stratos?

Blue Stratos was introduced by Shulton in the early 1980s, but is no longer part of the Procter and Gamble product line.  It is  now owned and distributed by Parfums Bleu, 11 Castle Hill, Maidenhead, Berks SL6 4AA, England.  Fax: +44 1628 777 288 Tel: +44 1628777 188: e-mail  Admin@parfumsbleu.com   or visit their  Website: www.parfumsbleu.com

Who wrote the Old Spice Jingle?

The Old Spice jingle was written by a man named Ginger Johnson who wrote a number of very successful advertising jingles, including several for Coca-Cola.  I do not know the exact year (maybe during the 1950s) and would welcome more information on this.

When did Old Spice go overseas?

By 1943 Old Spice was known wherever American military men were stationed in World War II, and foreign distributors began asking for merchandise.   The Foreign Department was established, and an international sales manager was hired to plan for post-war markets.  In 1946, Mexico became the first international subsidiary, and in 1948 the Canada operation began.  Over the next 40 years, Shulton had a presence throughout the world.

How do I tell the age of my Old Spice Item?

Please refer to the Mug Index.  Also the Packaging page will give some tips on ages.

How many different ships were used by Old Spice?

See the Ships page for more detail including the evolution of the ships' designs.

Who made the glass mugs?

The first glass mugs and bottles were made by the Wheaton Glass Company in New Jersey.  The shift to glass was brought about by a combination of increasing demand and lack of uniformity in pottery bottles.  Only glass could be made uniform enough to run through automated filling machines.  They also did not leak to the extent the pottery bottles did.

Why are some of the Pottery Mugs different sizes?

I attribute this to differences in suppliers.  It appears that the mugs became smaller over time, but some meticulous collectors are noting differences of sixteenths of an inch in mug dimensions.  Variances of this magnitude, I attribute to the overall quality of the pottery production process.

Why are there little ribs on the sides near the bottom of the inside of some mugs?

These ribs were added to the earliest glass mugs around the early 1950s to hold the soap in place.  As the soap wore down from use, it could spin in the bottom of the mug while working up lather with a brush.

What do the numbers mean on the bottom of the glass mugs?

The numbers are mold or cavity identifiers used by the manufacturer, Wheaton Glass Company, and have little to do with Old Spice itself.  These numbers were used by Wheaton to assist with quality control since they identified where in the glass mold each mug came from.

Where can I buy new soap for my mug?

The only way to get Old Spice mug soap is to buy an old mug with the soap still in it!  Mugs have not been produced since 1992 and the soap went away about the same time. 


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