Deodorants

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Below is a more or less chronological listing of deodorant products produced by Shulton. Prices shown are representative from EBay sales. Click the pictures for a larger view.

	Try Out Sizes $16 Dating from the 1950s, this Try Out Size offered samples of cream deodorant and brushless shaving cream.
1954	Cream Deodorant Deodorant Cream in a tube appeared in the early 1940s and was sold until 1956. 1948 to 1954 it sold in a red tube (product id 388), 9/16 oz. 1954 to 1956, shown left, 1 oz. red tube (product id 366)
Original Bottles 1952 1956 1958 1963 1970 1981	Stick Deodorant $16 Deodorant was introduced in stick form in 1952 and sold until the present day in a variety of flavors. In 1952, the deodorant "stick" was wrapped in foil and slid into a glass jar shown at top (product id 388G). In 1953-54, the product id was 388S, and from 1955 to 1962, it was product id 388. The original 2.5 oz. volume increased to 2 5/8 oz in 1960. As with all Old Spice products, the product id became 4 digits in 1962: 3880. The volume went back to 2.5 oz. in 1974 On the original 1952 bottle, the words Old and Spice appear on the left and right sides of the ship. In 1956 the graphics on the bottle changed as shown: red Old Spice script below the ship. The plastic container was introduced in 1958, but the outer package remained the familiar red and white cardboard tube. IN 1963, the tube was replaced by a more conventional rectangular box. In 1970 the graphics on the plastic container now include the net wt. on the front below the words "stick deodorant." In 1981, the new "blue stripe" graphics were in use.
	Spray Deodorant in Plastic Bottle This plastic squeeze spray bottle of Old Spice deodorant was sold from 1956 until 1962 (product id 391).
	Roll-On Deodorant $21 Roll-On deodorant was sold from 1961 until about 1971. The bottle held 1.75 ounces of deodorant and originally sold for $1.00 (product id 303). The product id changed to 3860 from 1963 until 1969. The packaging did not change over the period, but the volume appeared on the front from 1967 to 1969. The bottle on top dates from 1961 until 1966; the bottle shown on the bottom dares from 1967 to 1969.
	Spray Deodorant $18 This 3 ounce blue plastic spray deodorant sold for $1.00 from 1962 until 1967. The packaging did not change.
1963 1965 1967 1969 1969	Man Power Deodorant Man Power deodorant was introduced in 1963 in an aerosol can and sold until 1966 (product id 3870), The aerosol can held 4.5 oz. and showed "Old Spice" with a ship in white silhouette, and Man-Power aerosol deodorant. Man Power in the plastic tube "stick" form was introduced in 1965 which sold until 1970 (product id 2980). A larger 7 oz. aerosol spray was also introduced in 1965 (product id 3873). The plastic tube held 2.5 oz. of product. The label was changed on all Man Power products in 1965 to show a man holding a stylized globe on his shoulders. There was no sailing ship on the label. In 1967, the words "Anti-Bacterial" were added to the Man Power label, and an even larger (13 oz.) spray can was introduced (product id 3879). Shulton, ever the marketing geniuses! See third picture at left. In 1969, another version hit the shelves: the Super Dry formula. It sold in two sizes: 5 oz. (product id 2930) and 8 oz. (product id 2931). It was only around for a year or two. See fourth picture at left. Super Dry also came in a 5 oz. Lime flavor (product id 2992), sold in 1969.
1964 1970	Deodorant Powder Deodorant powder was introduced in 1964 and sold until 1982, always in a blue plastic container. The original product is shown at left, held 7 oz. of powder and was sold until 1969. In 1970 the package changed to al all plastic "trapezoid shape" and the volume was reduced to 5.5 ounces. From 1974 until 1982, the volume of powder was 5 oz.
1965 1967 1969 1975	Old Spice Aerosol Cologne Deodorant Anti-Perspirant Deodorant Aerosol Deodorant I am listing these items together since they all share the same product id (3876) and are an interesting example of how the marketing for this aerosol evolved. This product had the original Old Spice fragrance. This spray cologne deodorant (shown top left) was sold from 1965 to 1966 and held 4.5 oz. In 1967 and 1968, the product was labeled Anti-Perspirant Deodorant, also holding 4.5 oz. This product came in a red aerosol can showing a ship silhouette on top, the script Old Spice in the middle and the words Anti-Perspirant Deodorant below that. See second picture at left. Starting in 1969 product 3876 was called Aerosol Deodorant and contained 4 oz; in 1980 it was reduced to 3 oz. This can looked like the Anti-Perspirant can without the words "anti perspirant." See third picture at left. In 1975 the can was still red with white Old Spice at the top, Deodorant in white below that and at the bottom the ship with white sails and a black hull. The same year a 7 oz aerosol deodorant can was introduced (product id 3863). See fourth picture at left.
1966 1975 1979 1981	Lime Stick Deodorant $12 Lime Stick Deodorant was introduced in 1966 (product id 3587). At 2 5/8 ounces the original packaging was green (true for the entire lime product line). In 1975 the packaging changed to a white plastic tube with more traditional graphics, at about which time the volume was reduced to 2.5 oz. In 1977 and for several years thereafter, the product name was changed to "Fresh Lime." See the 1979 Economy Size at left for an example. In 1979 and for about three years, a 4 oz. economy size was available (product id 3579). See fourth photo. Around 1981, the packaging changed again to incorporate the new stripe added to all packaging. See bottom photo.
1973 1975	Dual Action Anti-Perspirant Introduced in 1973 in the familiar red format can, this product changed in 1975 to a blue aerosol can with gold script Old Spice. The 5 oz. can is product id 3850 and the 8 oz can is id 3862.
1968 1973 1968 1973	Burley Aerosol Deodorant $8 Burley Stick Deodorant Burley deodorant was sold from 1968 to 1973 in a 4.5 oz aerosol can (product id 3149), and the classic plastic tube stick form holding 2 5/8 oz (product id 3148). Note how the graphics changed: originally the ship is on top and later it is on the bottom.
	Lime Double-Duty Anti-Perspirant Around for only a year (1969), this 5 oz. aerosol can was white with a gold ship, the word "LIME" and "Double Duty Anti-Perspirant (product id 3995).
1966 1970 1976 1977 England Style	Lime Aerosol Anti-Perspirant Deodorant Lime Aerosol Deodorant The Lime product line was introduced in 1966 and included an Anti-Perspirant Deodorant, a 4.5 oz. spray can (product id 3576) sold from 1966 to 1969. From 1970 to 1976, the product was simply known as Lime Deodorant and the volume was reduced to 4 oz. Around 1976 the packaging changed. Note that the ship moved to the bottom. Around 1977 the lime products were renamed Fresh Lime. The bottom picture is from a collector, that of a more recent lime product for the United Kingdom.
1973 1975	Dual Action Anti-Perspirant Sold from 1975 until 1979 in a 5 oz can (product id 3850) and a 7 oz can (product id 3852), Dual-Action Anti-Perspirant was in a blue spray can with "Old Spice" in gold on top of the label and a white ship silhouette at the bottom.
	Roll-On Anti-Perspirant Starting in 1976, a 1/75 oz/ roll-on anti-perspirant in the traditional scent was available as product id 3905.
	Herbal Deodorant $16 Herbal deodorant was sold from 1976 until 1981in a 2.25 oz. plastic tube stick form (product id 3484).
	Pump Spray Deodorant $37 Old Spice sold the regular scent deodorant in a pump spray (product id 3877) for only a few years in 1978 and 1979.
	Musk Deodorant Musk-scented deodorant products were sold from 1976 to 1981 or so in a variety of forms. The pump shown here was made from 1978 to 1979 and held 3 oz. (product id 3377). Musk deodorant also came in two stick sizes: 2.25 oz. from 1976 to 1981 (product id 3458) and an Economy size from 1979 to 1981 at 3.75 oz. (product id 3457).
	Dry Stick Anti-Perspirant Deodorant In the familiar 2.5 oz. plastic tube, this anti-perspirant sold into the 1980s (product id 3878).
	Classic Sport Deodorant The style of this container is distinctively 1980s on.
	Island Breeze Deodorant The style of this container is distinctively 1980s on.